Critically analyze the advantages and disadvantages of the market structures that you studied in the readings.
March 2, 2018
List the marketing management functions, including the elements of a marketing plan, and discuss the importance of measuring and managing return on marketing investment
March 2, 2018

Manager’s Decision Support Tools

Ashford 3: – Week 2 – Discussion 1

Your initial discussion thread is due on Day 3 (Thursday) and you have until Day 7 (Monday) to respond to your classmates. Your grade will reflect both the quality of your initial post and the depth of your responses. Reference the Discussion Forum Grading Rubric for guidance on how your discussion will be evaluated.

Manager’s Decision Support Tools

Read the journal article, “Executive Information Systems: Their Impact on Executive Decision Making”. Based on the information presented in the article, discuss the following:

The tools executive managers use when making major decisions
The relationship between the tools the executive managers’ use and the managers’ tasks
The reasons for using the support tools

Guided Response:
Respond to at least two of your classmates’ posts. Analyze their discussions by agreeing, disagreeing, or adding other ideas to strengthen or enhance the perspective presented in their initial posts.

 

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