Assignment 2: Case Analysis—Adapting to Market Conditions
A business must be able to adapt to the market conditions in the host country. Using the Argosy University online library resources, find an example of a U.S. firm attempting to gain access to a foreign market dominated by the host country’s corporations, retailers, and distributors.
Analyze the case. In your case analysis, address the following:
Summarize the basic situation in the case including a discussion of the business strategy of the U.S. firm you identified.
Discuss the host country’s market along with the retail market, including its structural features. In your opinion, what are the primary differences compared to the U.S. markets where the U.S. firm normally does business?
Discuss the changes that occurred in the host country’s marketplace over the last 20-30 years.
Explain the efforts by the U.S. firm you identified to enter the host country’s marketplace.
From your assessment, what seem to be the two most important factors that make entry into the host country’s marketplace challenging and potentially risky for a U.S. firm?
Submit your work in a 4- to 5-page Word document. Apply current APA standards for writing style to your work. All written assignments and responses should follow APA rules for attributing sources.
Use the following file naming convention: LastnameFirstInitial_M4_A2.doc.
By the due date assigned, deliver your assignment to the Submissions Area.
Assignment 2 Grading CriteriaMaximum PointsCase analysis:Summarized the basic situation in the case study and the business strategy of the U.S. firm you identified.20Compared the host country to the U.S. marketplaces in relation to the case study.20Outlined the changes in the host country’s marketplace over the last 20-30 years and the two most important reasons why entry into the market is challenging and risky for U.S. companies.20Explained the efforts by the U.S. firm you identified to enter the host country’s marketplace.20Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources, displayed accurate spelling, grammar, and punctuation.20Total:100
M4 Course Project Check-InAssignment Task: Submit to complete this assignment Due March 7 at 11:59 PMCourse Project Check-in
Your facilitator has confirmed one of your choices of country for your course project. Using the textbook, the Argosy University online library resources, and the Internet, research your selected country. In this course project task, research the following:
Operations, marketing, and human resource considerations in your selected country
In order to prepare your 15- to 20-page research paper due in M5: Assignment 1, you are not required to but should consider preparing a draft of these portions of your paper that will be due Week 5 Assignment 1.
Using all the research you have done and the parts of the paper you have written, develop a draft of your course project paper. Apart from the areas of research specified, you can include topics such as trade blocs relevant for your selected country and government incentives to global companies to do business in the country. These are just two examples, and it is likely you will find a number of such issues that represent important and insightful information.
The project paper should have the following structure:
Political and cultural environment
Operations, Marketing, and Human Resource considerations
Overall recommendation and risk assessment for making business investments into this country
The draft paper in a 10- to 12-page Word document need not include the executive summary or the final recommendations section.
By the due date assigned, deliver your assignment to the Submissions Area. Apply current APA standards for writing style to your work. Use the following file naming convention: LastnameFirstInitial_M6_A3.doc.
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