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Evaluate the effectiveness of the positive and negative communication strategies used throughout your communication portfolio for both internal and external stakeholders.

Task 1:

Scenario: You are the CEO of a research company. Your research team has developed a transition package that allows a gas-powered engine to transition to running on biofuels. The availability and low cost of biofuels make the transition package a potential game changer in the automobile market. You have named the product The Gas Replacer. In addition to tests completed by your entire staff, you have partnered with a large automobile producer to ensure the transition package works with many different types of vehicles. The large automobile producer remains a partner in the product as a result of their involvement, and you anticipate that future vehicles from the producer may use the technology when initially built. With the producer’s assistance, you anticipate 50% of cars currently on the road can potentially be retrofitted with your product. The producer has created a guide for your sales force to ensure that The Gas Replacer is not sold to customers whose cars are not compatible with the product. This is the first big product developed by your company. Your sales and service teams do not have current relationships with potential buyers. One potential risk is that purchasers may choose to install the transition package on their own rather than choose a knowledgeable automotive professional to install it. You anticipate there may be issues with installation as a result. The success of The Gas Replacer relies upon an external partner, Filters Inc., who manufactures a filter critical to the proper operation of the transition package. You will need to work closely with this partner to ensure your manufacturing operation is able to increase as needed in a just-in-time environment to meet sales demands. Your contact’s name at Filters Inc. is Glen Dean. You have received a customer complaint via the company’s social media page. The customer’s complaint is as follows: “I bought and installed The Gas Replacer. It doesn’t work! The instructions didn’t match my engine’s layout, and now my car doesn’t work at all. Do not buy this product!”

PowerPoint:

Design 7 slides in which you motivate the company from the scenario above about the upcoming product by doing the following:

1. Summarize, for the current company employees, the new product from the chosen scenario, in your own words.

a. Identify three important points regarding the product from the chosen scenario.

2. Write an executive summary (suggested length of 1 page) based on your multimedia presentation.

Task 2: use same scenario as task 1

*B-G should all be very detailed and professional. They also need to be sufficient in length to ensure covers each point being the email, the blog post and so on.

A. Develop an e-mail to motivate and encourage the staff within your company from your chosen scenario.

1. Discuss two advantages of the newly acquired product.

2. Predict two disadvantages that may appear.

a. Explain how to mitigate these disadvantages, should they occur.

B. Develop an e-mail to motivate and encourage external stakeholders of your company in your chosen scenario.

1. Discuss two advantages of the newly acquired product.

2. Predict two disadvantages that may appear.

a. Explain how to mitigate these disadvantages, should they occur.

C. Develop a company blog entry in support of the new product from your chosen scenario.

1. Discuss three of the product’s benefits for users.

D. Develop a persuasive letter to the business partner in your chosen scenario in which your goal is to overcome your business partner’s objections to a shorter manufacturing lead time.

Note: Manufacturing lead time refers to the total time required from the time of ordering to fulfillment (i.e. shipment/delivery).

E. Develop a response to the customer from your chosen scenario who posted a complaint about the product to the company’s social media page.

Note: There is a specific complaint within each scenario. The customer is extremely dissatisfied with the product from your chosen scenario.

1. Discuss the necessary steps to resolve the conflict.

2. Discuss your resolution offer to the customer.

F. Evaluate the effectiveness of the positive and negative communication strategies used throughout your communication portfolio for both internal and external stakeholders.

G. Evaluate the effectiveness of the different communication modalities (e.g., e-mail, blogs, social media, formal letters) used throughout your communication portfolio for both internal and external stakeholders.

H. When you use sources, include all in-text citations and references in APA format.

 

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