Assessment Task 2 Individual Critical Analysis Linking Marketing and Management

Assessment Task 2 Individual Critical Analysis Linking Marketing and Management

Sustainability

Assessment Task 2: Overview

• Assessment task 1 will contribute 30% to your subject overall grade.

• It aims for the learner to

• Examine how some leading brands in RMG industry apply circular economy model to its manufacturing processes.

• Examine how the application of circular economy model can generate value for the brand and its customers.

• Students must not contact the organisation directly. The case must be based on material available in the public domain.

• This is an individual report.

• The report should demonstrate your ability to present a well written and well-structured report

• You should submit using the Moodle (LMS) submission link for this assignment.

1. Coversheet (1%)

• Provide title of the report, student full name and student number, subject code and title, and name of teacher

2. Table of contents (2%)

• Report contents (headings/sub-headings) and their page numbers

3. Background to the case and demonstration of the body of knowledge (17%)

• Definition of circular economy, its three approaches, and its relation to sustainability.

• The purpose of this report, scope, and structure, including the companies which have been chosen

4. Demonstration of the body of knowledge and ability to extend it to review (18%)

Brands Resources (inputs) used Raw materials Energy

How used/managed? How sustainable are these inputs?

Brand 1

Brand 2

Brand 3

Compare and discuss the key analysis from the table

Focus on issues of resources and how they are used and managed in a business context (for the three/3 chosen brands). The discussion should include: • Resources (inputs) used by the chosen three brand in manufacturing three products • How they are used and managed in a business context (For these three brands). The following template can be used:

• Use three fundamental approaches applied as we seek to address this – strategies to narrow, slow, and close resource loops.

• More details are in the next page.

5. Explanation of the case and synthesis with the theory (15%)

Brand Narrow Slow Close

Brand 1

Brand 2

Brand 3

5. Explanation of the case and synthesis with the theory (15%)

Compare and discuss the key analysis from the table

A discussion on how the three chosen brands apply the three circular economy approaches on their resources / inputs (raw materials and type of energy). The following template can be used:

6. Analysis of the situation: explain value dimensions (30%)

Value dimension Company actvities

Value Proposition What value is proposed and to whom? What product is offered and what position does it take in consumer’s mind: low cost product, high quality product, etc.? Target segment(s): who are the target consumers of the product: demographics, psychographics, etc.

Value Creation and Delivery

How do the three approaches of circular economy help the brand create value? What circular economy key activities, key resources, and capabilities help the brand create value?

Value Capture How is value captured? What marketing benefits does each brand gain from applying circular economy in its manufacturing? Revenues, sales, profit, market share, consumer loyalty?

Compare and discuss the key analysis from the table

A discussion on the application three approaches of circular economy generate value for the three chosen brands. The following template can be used (repeat for all three brands) :

• Demonstrate your ability to present a well written and well-structured report

• Report should be free from grammar and typing errors.

• Use headings and sub-headings where appropriate and number them, e.g. 1. Introduction, 2. Company background, etc.

• Write approximately 1,500 words (maximum 1,750 words).

• Use Calibri 12 point font, 1.5 line spacing.

• Start a new paragraph when a new or different point/topic/issue is to be discussed. Avoid using very large paragraphs.

• Include relevant tables, graphs, and figures (whichever is applicable).

• Use colours and images where appropriate; make your report look interesting.

7. Scholarly pursuit: presentation, grammar, and spelling (10%)

• An assignment without references and in-text citation will not be marked!

• Use Harvard referencing. You may use the following Academic Referencing Tool for detailed instructions on how to reference using Harvard:

– https://www.lib.latrobe.edu.au/referencing-tool/ • 10 references are expected. Use at least four academic references (peer reviewed journal

articles, conference papers, textbook, etc).

• Use recent company / industry reports.

• Do not use Wikipedia as a reference. Rather, you may use academically acceptable references used by Wikipedia.

• List the references used at the end of the report. The reference list is not included in the word count.

• All references in the list should be cited in the text.

• Include an in-text citation when you refer to, summarize, paraphrase, or quote from another source.

8. References (10%)

Assessment Task 2: Individual Critical Analysis Linking Marketing and Management Sustainability

Criteria Scale

High Distinction Distinction Credit Pass Inadequate

Introductory pages: Cover sheet (1%) Table of Contents (2%)

The submission has demonstrated perfect identification of all the required items of each section

The submission has demonstrated competence in identifying the required items of each section

The submission has demonstrated a developing approach in identifying the required items of each section

The submission has met the minimum requirement in identifying the required items of each section

The submission has not met the minimum requirement in identifying the required items of each section

Background to the case (17%)

The submission demonstrated a perfect identification of the companies and case background relevant to term circular economy.

The submission competently identifies the companies and case background relevant to term circular economy.

The submission demonstrated a developing identification of the companies and case background relevant to term circular economy.

The submission has met the baseline requirements for identifying the companies and case background relevant to term circular economy.

The submission has not met the baseline requirements for identifying the companies and case background relevant to term circular economy.

Demonstration of the body of knowledge and ability to extend it to review (18%)

The submission is a perfect demonstration of the body of knowledge exceeding the requirement in identifying the issues of resources and how they are used and managed in a business context for six identified brands.

The submission has demonstrated a competent demonstration of the body of knowledge in identifying the issues of resources and how they are used and managed in a business context for six identified brands.

The submission has demonstrated a developing approach to the body of knowledge in identifying the issues of resources and how they are used and managed in a business context for six identified brands.

The submission has met the requirement in demonstrating the body of knowledge in identifying the issues of resources and how they are used and managed in a business context for six identified brands.

The submission has not met the requirement, nor has it identified the issues of resources and how they are used and managed in a business context for six identified brands.

Explanation of the case and synthesis with the theory (18%)

The submission has demonstrated perfect identification of the fundamental approaches – strategies to narrow, slow and close resource loops.

The submission has demonstrated competence in identifying the fundamental approaches – strategies to narrow, slow and close resource loops.

The submission has demonstrated a developing approach in identifying the fundamental approaches – strategies to narrow, slow and close resource loops.

The submission has met the minimum requirement to identify the fundamental approaches – strategies to narrow, slow and close resource loops.

The submission has not met the minimum requirement to identify the fundamental approaches – strategies to narrow, slow and close resource loops.

Analysis of the situation (value proposition, creation and delivery, and capture) (24%)

The submission has demonstrated perfect analysis to explain the value dimensions: value proposition, value creation and delivery and value capture.

The submission has competently met the requirement to explain the value dimensions: value proposition, value creation and delivery and value capture.

The submission has shown a developing ability to explain the value dimensions: value proposition, value creation and delivery and value capture.

The submission has met the minimum requirement to explain the value dimensions: value proposition, value creation and delivery and value capture.

The submission has not met the minimum requirement to explain the value dimensions: value proposition, value creation and delivery and value capture.

Ability to present a well written and well-structured report (10%)

An excellent constructed and presented assignment. Free of spelling, grammatical, punctuation and typing errors.

Well written and presented assignment. Minor spelling, grammatical, punctuation and typing errors.

Reasonably written and presented assignment. Some spelling, grammatical, punctuation and typing errors.

A coherent assignment but needs to address numerous errors in presentation including spelling, punctuation and grammar.

Poorly written and presented assignment. Major spelling, grammatical, punctuation and typing errors.

Use of credible references and able to reference correctly (10%)

Excellent reference list which contains a wide range of sources. Presently correctly.

Good reference list which contains an adequate range of sources. Odd error in style

Reasonable reference list but needed more sources. Some referencing errors.

Reference list is limited and needs wider range of sources. A number of errors.

Major errors in referencing