LP5.1 Assignment: White Rock
This assignment will assess the following competencies: Demonstrate the ability to exhibit sound marketing decision-making, and appraise the effectiveness of various marketing strategies. Directions: After reading White Rock Uses Marketing Strategies to Revitalize Company (attached), and based on your readings from other scholarly sources, write a 300-400 word essay in which you address the following questions:
· What does a SWOT analysis reveal about White Rock?
· How has White Rock used market segmentation, targeting, and positioning in developing and executing a plan to ensure the survival and success of the company?
· How has White Rock used the four Ps of marketing (¾) product, price, place, and promotion (¾) to develop and execute a plan for ensuring the survival and success of the company?
· What beneficial options would you suggest for this company?