The Term Project is designed to offer you an opportunity to analyze an actual communication issue that has received significant media coverage within the past twelve months. With this information, you are then to create a communication strategy and communication piece, with a monitoring plan, that could theoretically be applied to address the issue in an effective manner. In the first part of the project, you must identify and discuss an issue that you have researched; in the second part, you must use your own inventiveness and the knowledge gleaned from the course material to create a communications strategy and communications piece of your own design.
To begin planning your project, identify an issue that directly involves corporate communication (or the lack thereof) that has received significant media coverage within the past twelve months.
Part 1: Research
1. Briefly introduce your reader to the issue; include key points and events that led up to your chosen situation.
2. Provide a synopsis of at least three different points of view on the situation. Keep in mind that it is most often controversy that makes information newsworthy. If a situation has received significant media coverage, it is likely that it is multifaceted.
3. Identify a communication strategy and technique that will best serve one of the key communicators identified in relation to the chosen issue. This is a good area in which to incorporate course material. Review the course content to see if it contains strategic recommendations that could apply to your chosen issue. Do not forget to provide proper references for your information sources.
Part 2: Creative
1. Produce a communications piece that demonstrates how your strategy could be carried out.
2. Identify the target audiences for the communication piece, and the communication objectives of the piece.
3. Describe how the communicator should monitor the response to this communication approach.
4. Conclude your project by summarizing the key points of your submission.