MKT 500 WEEK 4 DISCUSSION
“Core Market Offerings and Defining the Product” Please respond to the following:
From the case study, take a position on whether Tropicana did or did not make a major mistake in changing its product packaging. Next, suggest the next two (2) steps that you believe Tropicana should take in its branding strategy in order to counteract the initial negative response to the new product packaging. Provide a rationale for your response and do not duplicate your classmates responses.
* From the scenario, prioritize the attributes of Golds Relings brand from the brand map presented in the scenario according to the attributes that you believe would be most important to the new tablets target market. Provide support for your response.
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