From the real national market, select any company of your choice, wishing to go global. Critically analyze the chosen company based on the following questions.
- What variables need to be considered while developing a list of potential countries?
- Describe the four steps a firm should take when it is considering going global.
- Describe the three main categories of market entry strategies.
3.Discuss at least three challenges that a company may face in the early period of expansion.
Instructions for the students
This assignment is an individual assignment.
Justify your answers, with the help of course materials, Text Book, Online resources. (See the course materials of Ch-5)
The choice of the company and the selection of countries must be based on referenced information. (Why did you select the country and the company?)
All students are encouraged to use their own words.
Referencing is necessary and student must apply APA Referencing Style.
Submit your Answers using the same format.