Define the stages of the customer journey, both from the perspective of the customer (use the millennial target audience) and Penn Mutual.
About Penn Mutual
Since 1847, we have been driven to create a world of possibilities—one individual, one family and one small business at a time. We help people do more in life by creating solutions that deliver the complete value of life insurance across life’s stages, complemented by annuities and investment products.
We believe that life insurance is central to a sound financial plan. It provides a death benefit to protect your family or business. But it can offer benefits throughout your life too. By unlocking all that life insurance offers, you can enjoy the benefits and flexibility of a reliable and steadily growing asset that is there for you at every stage of life—whether you’re starting a career or family, building a business, or saving for education or retirement. And life insurance makes an enduring impact for generations to come.
As a mutual company we are dedicated to serving our policyholders, not the whims of Wall Street. We take a long-term perspective and make decisions that protect the best interests of our policyholders, and also ensure our long-term viability and well-being. This mutual advantage, coupled with our impeccable record of financial strength, supports our ability to consistently deliver on our promises. Our strength lies in our conservative and prudent approach to managing our products and investment portfolio, which continue to stand the test of time.
Penn Mutual’s Rugby Sponsorship
Penn Mutual became the title sponsor of the Penn Mutual Collegiate Rugby Championship and the Penn Mutual Varsity Cup Championship in September 2014.
Since then, Penn Mutual’s rugby sponsorship has grown to include the National Small College Rugby Organization and the Rugby Business Network.
Traditionally, Penn Mutual is a brand known by advisers and within the industry. Our marketing efforts were exclusively aimed at financial professionals and providing them with tools to attract clients (Business to Business to Consumer model). Although that is still a focus, we are beginning to reach out directly to a consumer audience, primarily through digital marketing and our rugby sponsorship.
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