Define what a distribution channel is and discuss why it is important to the marketing process. 

Scenario: You work for a  newly formed sports apparel company and your manager has requested you  help the company decide on the best distribution strategy to use for its  products. You have begun research on the strategies and methods  available by reviewing relevant articles on the topic. Based on your  article review, you will decide what strategy(ies) is/are best and  explain the reasoning behind your conclusion.

Select an article that is less than five years old on the role of distribution channels in marketing.

Compose a 1,050-word article review covering the following:

  • Define what a distribution channel is and discuss why it is important to the marketing process.
  • Discuss the differences between direct and indirect distribution channels.
  • Introduce the article and its author(s) and give a brief summary of its core message(s).
  • Analyze the relationship distribution channels have to maintaining a satisfied target market.
  • Compare and contrast similarities and differences in distribution  strategies for online versus brick and mortar businesses. Use examples  from a company you admire or your own work life examples to illustrate  your points.
  • Recommend distribution strategy(ies) for the company and what reasoning led you to conclude this was the best solution.

Cite a minimum of two peer-reviewed sources with one being the article from the University Library.

Format your paper consistent with APA guidelines.

Thanks for installing the Bottom of every post plugin by Corey Salzano. Contact me if you need custom WordPress plugins or website design.