Develop realistic and measurable goals that will help the company assess the effectiveness of their marketing. In your conclusion, based on your research, provide direction for future marketing efforts.

For this assignment you will create a marketing proposal for the product (or industry) you selected for Discussion 2. As the marketing manager, you have been asked to create a marketing proposal for the product or industry you selected. In your introduction, give a history of the product or industry you have selected earlier. Who are the key competitors? In the body of your paper identify the problems in the current marketing campaigns and suggest areas of improvement. Do you see any new opportunities in the marketplace that companies (in the industry or who sell the product) could take advantage of and perhaps grow the market share? Develop realistic and measurable goals that will help the company assess the effectiveness of their marketing. In your conclusion, based on your research, provide direction for future marketing efforts. In a minimum of 400 words write this paper and use a minimum of three scholarly resources when writing this paper.


 

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