Discuss Estee’s target selection based on the three criteria in Section 2.3: segment characteristics, competition, and company fit.

In this part of the course project you will find out what plans your health care facility has for implementing the plans of the ONC.

The strategic goals of the National Health Care IT Plan are to:

Achieve adoption and information exchange through meaningful use of Health IT.
Improve care and population health and reduce health care costs through the use of Health IT.
Inspire confidence and trust in Health IT.
Empower individuals within Health IT to improve the health care system.
Achieve rapid learning and technological advancement.
Write a report in a 3- to 4-page Microsoft Word document that includes the following information:

A brief description of the mission and vision statements of your health care facility

A brief description of the plans that your health care facility has for implementing the National Health

Care IT Plan

Recommendations on ways to achieve the National Health Care IT Plan

A brief description of how the identified technology solution in W2: Assignment 2 relates to the ONC plans

The strategic planning process for the implementation of your chosen solution

For example, if you chose a technology solution that is currently used at your health care facility, make a case for the manner in which the solution is contributing to meet one or more of the strategic goals for the National Health Care IT Plan mentioned above. If the technology that you have chosen is a new one, describe how the solution will potentially contribute to meeting one or more of the strategic goals of the National Health Care IT Plan.

Essay/Discussion Items
1. In the crowded market for candy, cookies, and other sweet treats, Estee Foods has successfully carved out a niche by offering a wide range of sugar-free products. Estee targets diabetics as well as other consumers who need or want to restrict their intake of sugar and other ingredients, like carbohydrates.
Discuss Estee’s target selection based on the three criteria in Section 2.3: segment characteristics, competition, and company fit.
2. Airbnb has uncovered a segment of leisure travelers that is not served by conventional hotel firms. Describe and discuss this segment based on four of the key characteristics of useful segmentation described in Section 2.1: identifiable, accessible, stable, and actionable.
Short Answer Items:
3. List and briefly define the major segmentation variables used in consumer markets. Give an example of two products that are likely to make use of each variable (either alone or in combination with other variables).
4. Briefly describe and give two examples of the lowest and highest levels of consumer market segmentation. What marketing approach is associated with these levels?


 

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