Read and analyze cases or video cases carefully. Create a powerpoint presentation with footnotes that include the following:
- Present your analysis, findings and recommendations to the class.
- Support your analysis with relevant data.
- Discuss week relevant textbook theory in your presentation.
- Suggested Analysis Guidelines:
- Situation Analysis
- Assumptions & Missing Information
- Statement of the Problem
- Evaluation of Alternatives & Recommendations
- Implementation & Control
- Be sure to answer questions included in each case.
- The learning team will have 15 to 20 minutes for the presentation.
Learning Team 1: Marketing Excellence – Disney (p. 184)