Evaluate the effectiveness of each element’s contribution toward SIA’s leadership in service excellence and cost effectiveness.

HR PROGRAM EFFECTIVENESS; EMPLOYEE PERFORMANCE MANAGEMENT (BEST PRACTICES); FUTURE OF TALENT MANAGEMENT
Case Assignment
(Signature Assignment: Critical thinking, Reinforced Level)
After reading required materials in Module 4, review the following case (which is the same case read for SLP 4):
.nus.edu.sg/Marketing/Jochen%20papers/ESM2_Case%2014_Singapore%20Airlines.pdf”>Wirtz, J., & Heracleous, L. (2012). Singapore Airlines: Managing human resources for cost-effective service excellence. Retrieved from .net/2716897-Singapore-airlines-managing-human-resources-for-cost-effective-service-excellence.html”>http://docplayer.net/2716897-Singapore-airlines-managing-human-resources-for-cost-effective-service-excellence.html
Please answer the following questions in a well-integrated essay:
1. Describe what is unique about SIA’s five elements of its successful HR practices.
2. Evaluate the effectiveness of each element’s contribution toward SIA’s leadership in service excellence and cost effectiveness.
3. Despite evidence that such practices help service firms achieve higher company performance, many organizations have not managed to execute them as effectively. Why do you think that is the case?
4. Some of SIA’s HR practices would be illegal in the U.S. Is this fair competition, or are those HR practices encouraging a “race to the bottom” in terms of employee rights?
Bring in at least 5 library sources to help strengthen your discussion. Reference all material cited.
Your paper should be at least 4-5 pages (not including cover sheet and reference list). Deal with these issues in an integrated fashion, rather than treating them as a series of individual questions to be answered one by one. Follow APA 6th Edition guidelines.


 

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