Evaluate the impact of lateral segmentation in encouraging marketing managers to look broadly at markets in order to identify previously overlooked opportunities

Assess the value of target marketing as an effective health care marketing strategy. Appraise the degree to which vertical and traditional segmentation help marketing managers use target marketing strategies. Support your rationale with at least two (2) specific examples of target marketing within a health care organization with which you are familiar.
Evaluate the impact of lateral segmentation in encouraging marketing managers to look broadly at markets in order to identify previously overlooked opportunities. Provide at least one (1) specific example of quality initiatives within a health care organization.
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Review the Learning Resources from the reading resource.

Please reply to this post with your response to the following questions:

A) What variables about news-gathering are beyond the control of reporters and editors but nonetheless affect what people read, hear and see?

B) How are journalists captives of the personal values and biases they bring to their work? Provide an example of this through a video clip or story?

C) After reading “Encyclopedia of Emerging Industries: Blogging” provide a “large scale” example of when blogging became problematic and one when blogging actually helped solve a problem.

 

NB: Link and information to the the video—
Article – https://www.cnbc.com/2017/12/19/theres-wide-digital-divide-between-high-and-low-income-shoppers.html

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