Explain the ethical aspects of selling personal information to third parties for purposes of creating products to sell back to the patients.

Websites such aswww.cancerpage.comoffer cancer patients
sophisticated medical data and advice in exchange for personal
information that is then sold to advertisers and business partners
and used by the websites to create products to sell back to
patients. Some argue that cancer patients visiting these sites are
willingly exchanging their personal information for the sites’
medical information. Others contend that this kind of exchange is
unethical. Please respond to the following:

Explain the ethical aspects of selling personal information to
third parties for purposes of creating products to sell back to the
patients.
Take a pro point of view on this practice and explain your
rationale.
Take a con point of view on this practice and explain your
rationale.
If you were the marketing manager for an organization that
sells products to this segment of the population and this type of
personal information was not available through third parties,
explain how you would obtain the personal information needed.


 

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