1)How to identify the market lumpiness and explain why is it important to identify market lumpiness? What are the benefits of identifying market lumpiness and How can the managers approach the technological constraints assumption in the market lumpiness? What are the technology-constraints to new product development?
2)Essay Question 2:
What is the lumpiness of the segmented markets and how can they be overcome explain with an example? What are the other features that relate to technology to push barrier and should be applied in the lumpiness market? Why is it important? Give an example?