• Select a company currently experiencing marketing changes and prepare 10 minutes oral presentation. • Create up to 10 slide Microsoft® PowerPoint® presentation (including a title slide) that analyzes that company’s marketing mix & perceptual mapping. • Each of the four P’s should be addressed on its own slide. • The final slide should analyze the changes this company is experiencing and the driving forces behind the changes. • Review “perceptual mapping” located on the Week 2 ERR page. • Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing. • Select an industry with many competitors. • Select two key variables that segment the competition. • Complete a perceptual map that includes a minimum of 10 competitors from that same industry. • Explain why you placed each competitor on its particular spot on the map.
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