1. Choose and identify a brand that you really like, and that you use and/or buy. It does not have to be from the hospitality industry; it can be anything. The only restriction is: If someone else in the class already chose the brand and posted about it, you can’t use it.

2. Describe a brand element for this brand. (Optional: include a picture.)

3. Critique the brand element based on the criteria below. Review Chapter 4 to help you.

  • Memorable
  • Meaningful
  • Likable
  • Transferable
  • Adaptable
  • Protectable

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