integrated-marketing-program

part 1: using facebook page or youtube. The venue selected should be appropriate for your product.

• Include a specific call to action in at least two content pieces

• Establish a timeline for when and where you will position these marketing messages over the next 30-60 days.
• Resource: Small Business Online Marketing Guide

part 2: using billboard, It should include portions of your elevator pitch and a call to action for each of the three mediums.

• Include costs of advertising through these mediums, you may want to capture that information now as you’re working through these items.

• Develop a 30-60 day calendar of when, where and how you propose the ads be dropped or positioned to reach your intended audience/target market.
• Resource: The 50 Best Marketing Strategies for Small Business (Links to an external site.)