Internal Environment Influences on Strategy

Understanding how a company’s internal environment influences strategy development is essential for crafting effective plans that leverage organizational strengths.

Select an industry you are familiar with and discuss the following prompts with your class:

• List your selected industry.
• Discuss how a company’s internal environment might affect the development of the corporate strategy.
• Explain why personal and organizational structure factors are needed for an effective strategy in this industry.
• Identify ways an organization might use the product life cycle concept to build competitive advantage.