Managerial economics and strategy
This week’s paper is required to be approximately 4 -6 pages in length, not including the title page and the reference page. No paper should be fewer than 1400 words. Double space your work, cite your work,limit quotes, and edit your work well for spelling, grammar, and punctuation errors. If you have quotes included in your paper, you should have more than 1400 words to compensate. Your work will be automatically reviewed by Turnitin upon submission. Please make sure you have cited your work properly. Utilize the APA resource material provided in the lessons section of the classroom under course materials.
After our readings over the past five weeks, you should have an understanding of the types of strategy, organizational culture, the pros and cons of different organizational structures, the elements of internal and external environments, and the types of risk a company may take. After reading the attached articles below, you then can incorporate all of these strategies with the managerial economic impact certain decisions will have on a company.
Read the two articles attached about managerial economics.
Your essay will address these items:
A. Select a company from the 35 listed at the end of our text (Case Studies). Do not use any company that you previously wrote about in previous classes. This must be original research. In addition to the information in your text, research this company using at least (2) outside scholarly articles. Do not use a website as a reference. Your reference source must have an author. Discuss six selected topics from our studies throughout weeks one through five. Discuss these six topics in relation to your company and also incorporate the issue of managerial economics within your company and how the economic situation of today influences the strategic decisions your company is making. Each of the six topics discussed should be in bold print. For example, one topic you may choose may be how your company handlescompetition (Five Forces Framework). Another topic may be your company’s organizational structure and why they have the structure they have. You may choose to discuss your company’sstrategic grouping or value chain. Choose your topics and explore them in detail throughout your paper.
Give examples using the terms and concepts in your textbook readings and your research articles.
B. What is the importance of each of the six topics within your company?
C. What is the usefulness of understanding this topic in today’s corporate structure?
D. How does managerial economics fit into your topic?
Paper Format (no abstract is necessary):
Title Page – Include a title page with your name, student number, title of your paper, course number, course name, & date.
Introductory Paragraph – Include an introductory paragraph that states your company and your six topics and why you selected them.
Font and Spacing – Use Times New Roman 12 pitch font with double-spaced lines.
Length – Write a 4 to 6 page essay not including the title page and citation page. Make sure you have at least 1400 words, not including the title and reference page.
Reference Page – Include all sources including your textbook on a separate reference page. Use references with authors, not websites. All references must have citations within your paper.
Utilize the APA Style for documenting sources. You will need to include at least 2 sources in additional to your textbooks. Finally, remember Wikipedia is NOT a scholarly source.
Punctuation, essay format (thesis, supporting paragraphs with transition and topic sentences, and summary) grammar and documentation count toward your grade.
Review the Grading Rubric attached here for detailed information about the essay grading criteria.
Choose one of the businesses in the following topics.
The LEGO Group: adopting a strategic approach 544
The global pharmaceutical industry – in the land of shrinking giants 549
Vodafone: developing communications strategy in the UK market 559
Global forces and the Western European brewing industry 567
A source of cheap energy or a source of problems – the potential benefits
and costs of shale gas 571
H&M in fast fashion: continued success? 575
The Formula 1 constructors: capabilities for success 583
Integration of a Corporate Social Responsibility programme in Coloplast 591 Manchester United FC: still successful despite new threats 595
Pierre Fabre: culture and the challenges of internationalisation 600
Adnams – a living company 606
Ryanair: the low-fares airline – future directions? 612
Marks & Spencer: is this as good as it gets? 624
Hotel du Vin: strategic entrepreneurship and innovative continuity in the boutique hotel sector 629
Going for growth: Teva’s global strategy 634
CRH plc: dimensions of successful corporate strategy 639
SABMiller: from strength to strength 647
The internationalisation of Tesco – new frontiers and new problems 657
Gridsum and the Microsoft partner ecosystem: engaging in China and beyond 662
Severstal and the global steel industry 666
FeedHenry – innovating in the cloud 671
Flight Centre Limited 676
Strategic leadership and innovation at Apple, Inc. 680
‘Where’s Irene and just exactly what is she up to?’ The acquisition of Cadbury PLC by Kraft Foods, 2010 686
Gazprom and NIS: the oil and gas industry in Serbia 695
International HIV/AIDS Alliance (B): a strategy for 2020 700
The Mexican narco-trafficking problem 707
Dancing with the mouse: a strategic metamorphosis at Ocean Park,
Hong Kong 715
GMB: strategic leadership in a trade union 721
Academies and Free Schools 727
Paul Polman and the revitalisation of Unilever 731
LEAX: managing growth in a volatile world 738
Changing tracks at Babcock Rail 742
In the boardroom at HomeCo 749
QR National – Aurizon 755