Continue with the case study you chose
Write a 3-5 page paper/analysis on your chosen case study where you consider theSWOT Analysis, Marketing Goals and Objectives for your Marketing Plan.
This week’s component is the SWOT Analysis. Consider these elements as you write your paper.
- Developing Competitve Advantage
- Developing a Strategic Focus
The requirements below must be met for your paper to be accepted and graded:
- Write between 500 – 750 words (approximately 2 – 3 pages) using Microsoft Word in APA style, see example below.
- Use font size 12 and 1” margins.
- Include cover page and reference page.
- At least 80% of your paper must be original content/writing.
- No more than 20% of your content/information may come from references.
- Use at least three references from outside the course material, one reference must be from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement.
- Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.