Marketing Assignment #3
Marketing Assignment #3
Read carefully all the files/instructions I attached and then fill a schedule based on the instructions and attachment provided below.
See attachment:
1. Instructions.
2. Preliminary_MktgPlanTemplate. (which you need to fill-ONLY SECTION #2).
3. PharmaSim game menu.
4.PharmaSim Student Manual.
If you miss some points in the attachments you wouldn’t be able to write correctly.
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I will run the paper through Copyscape that homework market provides, and the result MUST be = ZERO.
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The most IMPORTANT things for me:
1) Follow the ALL instructions carefully 100%.
2) Finish it on time.
Check out attachments before you make Hand Shake to make sure all of them can be opened.
IF you need any further information please ask me.
1. IDENTIFY THE 5C’s SITUATION ANALYSIS
Company: Goals, metrics, strengths/weaknesses
Goals:
Metrics
Strengths
Weaknesses
1. Allstar stock price
+10% per yr
Brand, share, inelastic pricing, category growth
Mktg. budget allocation, portfolio
2. Allstar cum net income
+10% per yr
Brand, share, price
Portfolio, sales
3. Allstar annual net income
$74M
Brand, share, price
Sales, shelf space
4. Allround Market share
41%
Category growth, inelastic pricing, brand awareness
Budget, sales coverage, R&D capacity
5. Allstar capacity utilization
93%
Category growth, brand, 1-product, formula opportunity
Alcohol formula, budget, growing portfolio
6. Allround shelf space rank
1 – retail
MSRP advantage, brand awareness
Budget constraints, sales coverage
2. CREATE YOUR PRODUCT MARKETING STRATEGY
Segmentation: Consumer segments available in PharmaSim
Illness Segments:
Segment Opportunities:
Segment Threats:
Demographic Segments:
Segment Opportunities:
Segment Threats:
Targeting: Segments you will target and why
Target Segments:
Why:
4.
Positioning: The value proposition you will promote by target market and the implications to the 4P’s
Target:
Value Proposition:
4P Implications: