Nationwide Insurance Used BI to Enhance Customer Service, discussion help

Using the case study “ Nationwide Insurance Used BI to Enhance Customer Service”  at the end of Chapter 1 (from Business Intelligence: A Managerial Perspective on Anayltics textbook), in your opinion, what could Nationwide done differently when implementing a business intelligence solutions given the company’s challenges? How would you rate the results of implementing a business intelligence solution at Nationwide?