This assignment will assess the following competency: 4. Demonstrate the ability to exhibit sound marketing decision-making.
Based on the learning experience in this course along with the new marketing knowledge that you have acquired discuss in 300 – 400 words how you can use these practices to improve the marketing effectiveness in your current organization? Discuss how you can forge a long-term marketing strategy in your organization. How can the establishment of effective workgroups assist you here?
Textbook: MM4: A student-tested faculty-approved approach to learning-Marketing Management; Dawn Iacobucci-Author ISBN:978-133-62938-2
**Topics covered throughout the course to highlight throughout the paper:
– Marketing strategy : Why is Marketing Management important?
– Customer behavior
– Segmentation: market segment; demographic, geographic, psychological, behavior, B2B, How do marketers segment the market?
– Product positioning: Positioning via price, and promotion
– Targeting: what is targeting, and do marketers do it
– Products: Goods and services
– Brands. What is a brand and what are branding strategies?
– New product, Why are new product important and how does Marketing develop new product for their customers?
– Pricing; Why is pricing so important, low prices vs. high prices
– Advertising messages and marketing communication, What is advertising, Why is it important, What market goals are sought from advertising campaigns?
– Social media
– Customer satisfaction and customer relationship
– Marketing strategy
– Marketing research tools-Why is it important to research?
– Marketing plans STP and the 4 P’s