Goal of exercise: Agencies and consultants often seek out brands or companies to target as potential clients. This assignment will help you to learn how to identify a potential customer, analyze their current social media efforts, and recommend ways to change or enhance their current strategy.

Instructions: Research and analyze potential companies to target as a new client. This can be a local, regional, national, or international brand. Analyze that company or brand on social media and how they use different channels to convey their marketing messages. You will be expected to critically evaluate the brand and their activity on all social channels from their blog to their various social platforms. The paper should include the following:

1.Introduce the brand you are selecting and why (20 points)

2.Describe the brand’s social media presence. Where are they active? How active are they? Use screenshots where necessary to illustrate. (40 points)

3.Analyze the brand on social media. What personality are they trying to represent? What is their tone of voice? Do they have a mascot or spokesperson? Do they use influencers? Who do they seem to be targeting? (25 points)

4.Conduct a SWOT analysis. What are they doing well? What are they not doing well? What opportunities could they take advantage of? What are similar companies or competitors doing that this brand could take advantage of? How are they integrating social media on their website and in traditional marketing? (40 points)

5.Conclude with at least 4 recommendations for this brand or company to improve or expand their presence on social media (40 points)

6.References throughout to textbook, class materials, case studies, and articles (25 points)

7.Works Cited/Bibliography with at least 6-8 sources that you use throughout the paper (10 points)

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