Strategic Plan Project: Company Summary

In this course, you will engage with a comprehensive examination of strategic planning, starting with this assignment and continuing through Weeks 4 and 5.

 

Assignment Preparation

Select a company that has a SWOT analysis report in the University Library by using the Find or Create a SWOT Analysispage. This company will be the subject of your analyses and presentations throughout the entirety of the project. 

 

Note: It’s crucial to use the same company across all related assignments, as continuity is essential for the depth and applicability of your analysis.

 

The SWOT analysis will be used in later weeks.

 

Using your selected company, navigate to your company’s website and locate the strategic plan.

 

Research and analyze the current strategic plan of your chosen company. Focus on what the plan does well and identify areas for improvement. 

 

Your choice of strategic plan, approved by your instructor, will be crucial for your assignments in Weeks 4 and 5.

 

Assignment Deliverable

Write a 175- to 350-word summary that identifies the strategic plan and includes:

• where the organization is going and how it will get there 
• the organization’s external and internal environments 
• the strategy to develop the workforce and addresses achievement of a diverse workforce 
• the corporate social responsibility and environmental sustainability strategy

 

Include a link and citation to the strategic plan you selected.

 

Submit your assignment.

 

Assignment Support

• Review Figure 1.1 “Identifying a Company’s Strategy—What to Look For” from Ch. 1 of Crafting & Executing Strategy: Concepts and Cases to ensure your selected strategic plan includes all typical components.