Summative Assessment: Company Analysis Project: Struggling Company Analysis

Building on the SWOT analysis of a successful company you conducted in Week 3, you will now shift your focus to look at a company that is failing or experiencing challenges in financial performance.  

 

Assessment Preparation 

Select and research a company  that is having financial difficulties or has been on the brink of bankruptcy within the past 2 years.  

 

ReviewWhere Can I Find a Company’s Annual Report and Its SEC Filings?” from Investopedia.

You can also access information about a variety of businesses by searching the following databases in the University Library:  

  • University Library > Research Databases > B > Business Source Complete
  • University Library > Research Databases > E > EDGAR
  • University Library > Research Databases > P > Plunkett Research Online

 

Assessment Deliverable

Conduct a strategic analysis of the company’s financial operations.

 

Write a 700- to 1,050-word summary of your analysis in which you:  

  • Evaluate the company’s current financial plan, including charts and/or graphs showing financial data from the struggling company and make recommendations for improvement.
  • Identify financial strategies seen in successful companies that could be adapted for the struggling company. Note: You may reference your research from the Week 3 assignment.
  • Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance. How can diversity, equity, inclusion, and belonging enhance a firm’s competitive advantage? How can DEIB contribute to financial performance?
  • Summarize plans to implement the strategies you selected.

 

Include APA-formatted in-text citations and a references page with at least 3 sources.

 

Submit your assessment.

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