Building on the SWOT analysis of a successful company you conducted in Week 3, you will now shift your focus to look at a company that is failing or experiencing challenges in financial performance.
Assessment Preparation
Select and research a company that is having financial difficulties or has been on the brink of bankruptcy within the past 2 years.
Review “Where Can I Find a Company’s Annual Report and Its SEC Filings?” from Investopedia.
You can also access information about a variety of businesses by searching the following databases in the University Library:
- University Library > Research Databases > B > Business Source Complete
- University Library > Research Databases > E > EDGAR
- University Library > Research Databases > P > Plunkett Research Online
Assessment Deliverable
Conduct a strategic analysis of the company’s financial operations.
Write a 700- to 1,050-word summary of your analysis in which you:
- Evaluate the company’s current financial plan, including charts and/or graphs showing financial data from the struggling company and make recommendations for improvement.
- Identify financial strategies seen in successful companies that could be adapted for the struggling company. Note: You may reference your research from the Week 3 assignment.
- Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance. How can diversity, equity, inclusion, and belonging enhance a firm’s competitive advantage? How can DEIB contribute to financial performance?
- Summarize plans to implement the strategies you selected.
Include APA-formatted in-text citations and a references page with at least 3 sources.
Submit your assessment.
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