Summative Assessment: Part B: Strategic Marketing Plan

Exam Content

1. Question This week you continue your strategic marketing plan for your selected business. The data analysis part of the plan is about analyzing the marketing data that’s available, including internal, secondary, primary, and customer relationship management (CRM) data. You will also need to identify sources for each type of data.Under each area, include 3-6 elements:Internal DataSecondary DataPrimary DataCustomer Relationship ManagementDo not duplicate sources, as you should provide at least three different ones for each area. If you are not sure about each of the elements, please reach out, and let’s discuss.Access the Strategic Marketing Plan Template that you submitted in Week 2 that contains your completed information for Part A.Complete Part B: Marketing Data Analysisof the Strategic Marketing Plan Template in the same document that contains your completed Part A. You will complete Part C later in this course. Only submit Part B, and delete Part A and C before submitting.Submit your Strategic Marketing Plan Template that contains completed information for Part B.