SWOT Analysis:

SWOT Analysis:

(2-3 pages) on the CPG industry (Consumer Packaged Industry)

Conduct an external and internal environment analysis to evaluate the structure of the industry and to determine the resources and capabilities needed to compete in this industry.

Competitors? Potential Competitors? What is the global competitive environment in this industry? What are the current challenges and opportunities in the industry?

Articles that might help:

https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/the-digital-future-of-consumer-packaged-goods-companies

https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/the-consumer-sector-in-2030-trends-and-questions-to-consider

https://www.strategyand.pwc.com/trend/2017-Consumer-Packaged-Goods-Trends

https://www.accenture.com/us-en/~/media/Accenture/Conversion-Assets/DotCom/Documents/Global/PDF/Industries_2/Accenture-CPG-Digital-Revolution-Moving-From-Analog-To-Digital-Operating-Model.pdf

https://www.mckinsey.com/~/media/mckinsey/dotcom/client_service/consumer%20packaged%20goods/pdfs/trends%20that%20will%20shape%20the%20consumer%20goods%20industry.ashx

 

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