The dramatic population growth underway in China and India

The dramatic population growth underway in China and India is currently dominated by the young. Trends toward western-style consumption are underway in both nations. Given the emphasis on the youth market in the U.S. over the last 60 years (ever since the baby boom)

. what can you predict for marketers in these newly youth-oriented consumer economies, as they follow the same path?

. What products and services will interest these new youth markets?

Compare and contrast the micro and macro environmental forces that can influence the marketing strategies for these products and services
.
Will marketers in these countries use similar marketing strategies to influence this group or will their strategies be different from Western-based consumption marketers?

.What opportunity for U.S. companies might you foresee?


 

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