Answer the following questions. Each question will probably require a paragraph to complete.

1.) What can happen that could change a PPC campaign from low-cost advertising to high-cost advertising?

2.) Name a way to increase your click-through rate.

3.) Which of three PPC tools and services researched are the best and why?

4.) Find another PPC service, not mentioned in your resources and write a sentence containing what it is and a good feature of it.

5.) Name an HTML tag that you should use in your site to help with SEO and why?

Writing Format: APA- Your paper

Please follow the APA guidelines.

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