What methods did Smart USA use to test market the Smart For two car among prospective customers?

Directions: After reading the Smart Car case, and based on your readings from our textbook, write a 300-400 word essay in which you address the following questions: . What methods did Smart USA use to test market the Smart Fortwo car among prospective customers? . What trends are influencing the market potential of the Smart Fortwo Car? . What strategic marketing practices would you propose?


 

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