Wk 3 Discussion – Competitive Analysis

Sharing Industry in a Post Covid-19 world…

Before the pandemic, Companies like Airbnb, Uber, Lyft, Bike and Scooter sharing companies were growing so quickly that local governments were having problems dealing with their growth (Beardsley, 2023).

COVID-19 accelerated some of these changes and forced these companies to find new ways to stay afloat. e.g. Uber, Lyft expanded into meal/restaurant delivery.

How will the industry and local authorities readjust?

What are your predictions for the future of the sharing industry? 

 

Instagram & Travel

Do (2018) writes about how Instagram has affected travel. People increasingly travel to destinations based on seeing them on Instagram and other social media.

They look to duplicate the pictures that have seen, and the experiences described.

Sometimes, this has meant that too many tourists descend on a place and in doing so, change the nature of the experience.

In the summer of 2019, I traveled with my family to Banff & Lake Louise in Canada. I have been to these destinations many times since the 1960’s. This time the experience was very different. Too many tourists meant that I could not enjoy the quite beauty of the place that I had expected.

If you are part of the travel industry, Instagram is your essential tool Bullock (2020).

How will you use Instagram to introduce your destination?

 

References:

Bullock, L. (2020). 5 Instagram marketing tips for the travel industry. Retrieved from https://www.smartinsights.com/social-media-marketing/instagram-marketing/5-instagram-marketing-tips-for-the-travel-industry/

Do, E. M. (2018) How Instagram has transformed how people choose their next vacation destination. Retrieved from https://globalnews.ca/news/4647838/how-instagram-changed-travel-industry-millenials/

 

Reference

Beardsley, E. (2023). Paris’ rental electric scooter ban has taken effect. https://www.npr.org/2023/09/01/1197329094/paris-rental-electric-scooter-ban-has-taken-effect

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Wk 3 Discussion – Competitive Analysis

This post explains the discussion requirements

To clarify: Minimum of three (3) Posts per week. All posts (responses/replies) have the same requirements.

  • Minimum of 175 words (not including references)
  • supported with a minimum of one Independent reference 

 

During the first few weeks: post early and I will try to warn you about sub-standard posts; you may then correct these.

 

Please respond to the following. You may post your responses in three postings:

Imagine yourself as the CEO of a company in an industry that interests you.

Q1) Identify the major trends in the general environment of that firm

Q2) Analyze the impact of those trends on the firm

Q3) Identify sources you (as the CEO) could use to monitor those trends.

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