Wk 5 – Apply: Assessment Prep: Communication Channel Selection

Whether traditional or online, marketing communications channels are used to attract buyers and increase customer loyalty. Different channels are used for different reasons, such as for reaching specific demographics or for their functionality. Marketing teams must analyze various communication channels to determine the best fit for their product or service. Within the marketing plan, teams must identify the channels that can be used to convey key messages.

 

Using your selected business from the previous assessments, create an outline in which you:

• Select and identify at least 5 marketing communication channels that could be used to reach selected audiences that are a fit for your selected business. These should include both online and traditional communication channels to convey key messages.
• Be sure to identify your selected company at the beginning of the outline.
• Determine at least 3 advantages and 3 disadvantages of each online and traditional communication.
• I have provided an example in the Course Questions.

 

Cite sources to support your assignment.

 

Format your citations and references according to APA guidelines.

 

Submit your outline.