List the marketing management functions, including the elements of a marketing plan, and discuss the importance of measuring and managing return on marketing investment
March 2, 2018
Describe strategic planning techniques used to formulate alternative strategies designed to achieve stated business goals.
March 2, 2018

Evaluate the situation that you think proposes the most significant consequences for society. What are the consequences that you foresee?

Assignment 2: Current Examples of Market Structures

In the previous assignment and the assigned readings for this module, you analyzed industries, identified their market structures, and determined how management decisions are made on the basis of the market structure.

In this assignment, you will learn to determine the industry classification of specific market structures and industries.
Tasks:

Identify an article on any one of the following management decisions commonly made in an organization:

Cutting costs
Enhancing business operations
Increasing productive capacity using technology

You can consult sources such as the Wall Street Journal, Financial Times,Bloomberg Markets, the Economist, US News and World Report, and the Argosy University online library resources.

After reading the article, respond to the following:

Identify the unifying theme in the article. Does the theme pertain to economics and the reasoning for cutting costs, enhancing business operations, or increasing productive capacity using technology? How?
Evaluate the situation that you think proposes the most significant consequences for society. What are the consequences that you foresee?
If you were the regulator of the industry analyzed in the article, how would you decide the validity of the company policy in the article and why?

Submission Details:

By the due date assigned, save your report as M2_A2_lastname_firstinitial.doc and upload to the Submissions Area.

Assignment 2 Grading CriteriaMaximum PointsEvaluated the unifying theme in the selected article as it pertains to economics and the reasoning for cutting costs, enhancing business operations, or increasing productive capacity using technology.28Evaluate the consequences of the situation that proposes the most significant consequences for society.20Explained the way to decide the validity of the company policy in the article and provided a rationale.20Articulated key points in a clear, logical, and professional manner with supporting evidence, wherever required.12Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation.20Total:100

 

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