BA530 Marketing Management, business and finance homework help

Focus Groups

BA530 Marketing Management – Iacobucci, D., Vanderbilt University, (2013).MM 4, 4th Edition, Cengage

ISBN: 9781133629382

Write a 2 page paper.  In your paper document the steps you would take to organize a “focus group” for the product you are developing for this course.

Include a discussion on:

My PRODUCT is the Goodyear G275 UltraLast all position tire. The purpose of creating this product was to create a durable all season tire that could stand up to the pressure from the hard driving in the mining industry, garbage industry, logging industry and local government.

  • Who you would invite (and why)

  • What questions you would ask (provide 5 sample questions)

  • What information you hope to gain

  • How you would compensate the participants for their time

    To complete this assignment – either conduct the focus group with family or friends or simulate that you conducted the research. Write at least two paragraphs of your findings. (These two paragraphs will be counted as part of the two page assignment).

    Include a cover sheet and 2-3 references.  References should be obtained through the Grantham University online library.  Only one website reference will be allowed (not Wikipedia).  Please adhere to the Publication Manual of the American Psychological Association (APA), 6th ed., 2nd printing when writing and submitting assignments and papers. 

Grading Criteria Assignments

Maximum Points

Meets or exceeds established assignment criteria

40

Demonstrates an understanding of lesson concepts

20

Clearly presents well-reasoned ideas and concepts

30

Uses proper mechanics, punctuation, sentence structure, and spelling

10

Total

100

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