Deliverable length: Marketing proposal (600–800 words)
Justifiably, most businesses are very concerned with marketing, the process of promoting and selling products or services. An effective marketing research plan selects the appropriate type of survey to gather the desired information, then analyze, and apply the gathered data. The comprehensive plan is used to analyze a business market niche and make appropriate decisions regarding products offered, pricing, advertising, and other factors to maximize sales. It allows one to set prices for products or services that take into account costs, desired profit, and other important market considerations.
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