Complete the final phase of your New Product Launch Marketing plan. Using the sample Marketing Plan in Marketing and Management (pp. 60-65, attached as a sample), consider your product launch to date, reflect on additional learning, and refine to create a Marketing Plan for your new product. Your plan should be no less than 600 words. Be sure to include the following: (Please review 2 papers attached as references for GFB) o Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense) o Intended marketing objectives for Y1, Y2, and Y3 o Implementation milestones o Evaluation and control metrics and methodology to measure performance o Contingency planning
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