Complete the final phase of your New Product Launch Marketing plan

Complete the final phase of your New Product Launch Marketing plan. Using the sample Marketing Plan in Marketing and Management (pp. 60-65, attached as a sample), consider your product launch to date, reflect on additional learning, and refine to create a Marketing Plan for your new product. Your plan should be no less than 600 words. Be sure to include the following: (Please review 2 papers attached as references for GFB) o Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense) o Intended marketing objectives for Y1, Y2, and Y3 o Implementation milestones o Evaluation and control metrics and methodology to measure performance o Contingency planning


 

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