HOSP3075 Assignment: The Marketing Environment

Watch the video “Taste of the West”. While you are watching, think about the environmental threats and opportunities that McDonalds faced when preparing to open the first McDonald’s in Russia.

Try to identify one factor/effect in each of the categories below. Type your answer below each category, and also identify whether it was a threat or opportunity for McDonald’s. (You don’t have to use full sentences for this; key words are fine.) I have answered the first one for you as an example.

Save this document and upload it in the assignment link.

Economic Environment:

Prof. Davin’s answer: Russia was changing to a free-market economy, where people were free to spend their money. This was an opportunity for McDonald’s.

Technological Environment (including Infrastructure):

Cultural Environment:

Political/Legal Environment:

Natural Environment:

Other (optional):

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